WINFUEL Launches First Ever Multi-VitaWIN™

Life is more demanding and more competitive than ever before. Whether or not we realize it we all compete at some level, in varying degrees, for the simple thrill of accomplishment ? to win. And so, it is only fitting that a new multi-vitamin, called WINFUEL?, be specially created for those whose lives are dedicated to one thing ? winning.

Cedar Knolls, NJ March 18, 2005 -- Life is more demanding and more competitive than ever before. Whether or not we realize it we all compete at some level, in varying degrees, for the simple thrill of accomplishment ? to win. And so, it is only fitting that a new multi-vitamin, called WINFUEL?, be specially created for those whose lives are dedicated to one thing ? Winning.

WINFUEL? is the only vitamin to hit the shelves with the aim of helping users to win. Going beyond the traditional ?for your health? daily vitamin routine, WINFUEL focuses on winning and the psychological as well as physiological stamina the body needs for a winning performance.

?Three separate formulas were created to meet the specific needs of men, women, and children,? said Alex Goen, founder and CEO of WINFUEL, Inc. ?Each formula provides more of certain key vitamins and minerals than found in other popular name brands.?

WINFUEL Men?s Formula

· WINFUEL Men?s Formula has more Vitamin A, Vitamin C, Vitamin E, Thiamin, Riboflavin, Vitamin B6, Vitamin B12, Calcium, Magnesium, Zinc, Selenium, and Lycopene than Centrum® with Lycopene.
· WINFUEL Men?s Formula has more Vitamin A, Thiamin, Riboflavin, Calcium, and Zinc than One-A-Day® Men?s Formula.

WINFUEL Women?s Formula

· WINFUEL Women?s Formula has more Vitamin C, Vitamin E, Thiamin, Riboflavin, Vitamin B6, and Calcium than Centrum® with Lycopene.
· WINFUEL Women?s Formula has more Vitamin A, Vitamin C, Vitamin E, Thiamin, Riboflavin, Niacin, Vitamin B6, and Pantothenic Acid than One-A-Day® Women?s Formula.

WINFUEL GenNextTM (Ages 6-16) Formula

· WINFUEL GenNext has more Vitamin A, Thiamin, Niacin, Phosphorus, and Zinc than One-A-Day® Kids Scooby Doo!? Complete Vitamin.
· WINFUEL GenNext has more Thiamin and Phosphorus than Centrum® Kids Rugrats® Complete.

Men?s and Women?s formulas are available in a 50-count bottle and a 120-count bottle. The soon to be released GenNext chewable formula will hit shelves in the Spring in a 50-count bottle. All formulas are competitively priced.

In addition to providing the body with daily nutritional supplements, WINFUEL vitamins fuel the mind with a competitive edge message. ?Look inside our bottle and you?ll find each of our vitamin tablets stamped with one of 7 winning virtues: power, attitude, inspire, fierce, crush, desire and believe. Of all the vitamin brands on the shelves today, only WINFUEL enforces a winning philosophy,? said Goen. And in today?s competitive world ? who doesn?t want to accomplish great things, to win?

The new line was also created and manufactured to be instantly recognized as Designed For Winners. The strong, yet lightweight bottle is produced with 99.7% virgin aluminum and affords product protection against moisture and ultraviolet light. The bottle takes packaging to a new level while being environmentally friendly as well.
Conveying competitive strength, optimism, and invincibility, WINFUEL is visibly active in NASCAR®, celebrity events, and numerous charitable organizations.

WINFUEL can be purchased by calling 1-800-9-WINFUEL and by logging onto www.winfuel.com, and will be found at WalgreensSM and other fine retailers in the near future.

About WINFUEL, Inc.
WINFUEL, Inc. headquartered in Cedar Knolls, New Jersey, is the maker of WINFUEL?, the first-ever multi-vitamin dedicated to those whose lives are committed to one thing ? Winning. WINFUEL, Inc. is a key sponsor in the NASCAR® racing circuit through Braun Racing, and the USAR Hooters® ProCup Series, Southern Division, through JR Motor Sports. WINFUEL, Inc. is a supporter of various high-profile sports and celebrity events, such as: In the Spirit of the Game, the Critics Choice Awards, MusiCares®, and more. WINFUEL, Inc. is also working with numerous charitable organizations including Operation USA. For more information, visit www.winfuel.com or call 1-800-9-WINFUEL (946-3835).

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